Merch Drop Post Ideas

Your merch, before you print a thing.

Ideas and captions for a merch drop, from testing designs to sell out posts. Upload your design and we put it on real photos of canvas totes, shopping bags and street posters, so you can build the hype before the boxes arrive.

Make your first one free

One tap with Google. No card.

A logo on a real photo of a canvas tote held up against a roller door A logo on a real photo of a shopping bag in the rain

The hype starts before the stock turns up.

The usual problem with a merch drop is timing. You want to tease it now, but the printed stock is weeks away and you won't order a big run until you know people want it. So the teaser ends up being a flat design on a white background.

Your design on a real canvas tote held up against a roller door, or a shopping bag in the rain, gives people something to want. You can test two or three designs, post them, and see which one gets the replies before you spend a cent on printing.

Be upfront that it's a preview. Fans like being part of the choice.

Posts for a drop that sells

  • Design vote: two options on the tote, posted side by side, ask people to pick
  • Teaser: a crop of the design on a shopping bag in the rain, no date yet
  • Drop date: the full design on posters pasted on a city wall, with the time and link
  • The packaging: your logo on a shopping bag so people see how it arrives
  • Drop day: your design on a billboard above a New York street
  • Restock or last few: back on the tote with a note on what's left

Captions to start with

A or B? Loudest vote gets printed.

Tote bags drop Friday, 6pm. Set an alarm.

Printed a small run. When they're gone, they're gone.

Photos that suit you

How it works

  1. Add your image. A logo, poster, product shot or full campaign. PNG or JPG.
  2. Tap a photo. Your design goes on in seconds.
  3. Download it. A 2000px image, ready to post.

Real photos. Not AI.

Every photo is a real photograph, shot on a real camera. Your design goes on exactly as it is. Nothing gets redrawn, so it's still your brand.

Questions

Do I need Photoshop?
No. It all happens in your browser.

Is it really free?
Your first one is free when you make an account. After that, top up credits inside the studio. No subscription.

Can I test a few designs before I print?
Yes. Upload each design and tap a photo. Your first one is free when you make an account. After that, top up credits inside the studio, no subscription. Tap Adjust to fit your design, and changes are free.

Make them want it before it's printed.

Make your first one free

Takes about a minute.

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