Cafe Grand Opening Post Ideas

Opening a cafe? Give the countdown something to look at.

The weeks before a cafe opens are the hardest to post through. The fitout is dust and drop sheets and the coffee isn't dialled in yet. Put your logo on real photos of billboards, newspapers and takeaway bags, and you have a feed before you have a counter.

Make your first one free

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A logo on a real photo of a billboard above a New York street A logo on a real photo of a shopping bag in the rain

You need to post for weeks before there's anything to photograph.

Most new cafes start their Instagram a month or so out. The problem is what to show. A half-tiled wall gets one post. The coffee machine still in its crate gets one more. Then you're stuck until the doors open, right when you need people to know the date.

Your logo on a billboard above a New York street, or on a takeaway bag in the rain, gives the countdown a look that feels finished. People start to recognise the brand before they've tasted anything. By opening day, the logo on the door is one they've already seen a dozen times.

Posts for the run up to opening day

  • Four weeks out: the name reveal, your logo on a billboard with the suburb in the caption
  • Three weeks out: the takeaway bag, so people know what to look for on the street
  • Two weeks out: the opening date on a newspaper open on a cafe table
  • Opening week: a hiring or meet the crew post with your logo on a poster wall
  • Opening morning: your menu on an iPad on a cafe table, with your hours in the caption
  • The week after: a thank you post that keeps you in feeds once the novelty fades

Captions to start with

New cafe. Same street. Doors open Saturday at 7.

Keep an eye out for this bag. It means you found us.

First coffee pours Monday morning. Come and say hello.

Photos that suit you

How it works

  1. Add your image. A logo, poster, product shot or full campaign. PNG or JPG.
  2. Tap a photo. Your design goes on in seconds.
  3. Download it. A 2000px image, ready to post.

Real photos. Not AI.

Every photo is a real photograph, shot on a real camera. Your design goes on exactly as it is. Nothing gets redrawn, so it's still your brand.

Questions

Do I need Photoshop?
No. It all happens in your browser.

Is it really free?
Your first one is free when you make an account. After that, top up credits inside the studio. No subscription.

Can I post before my logo is final?
Yes. Try a couple of versions on real photos and see which one holds up on a bag or a billboard. Tap Adjust to rotate or fit it. Changes are free.

Open with a feed that already looks the part.

Make your first one free

Takes about a minute.

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